Hier sind ein paar Beispiele von bekannten Firmen, die bei der Formulierung von Why, How und What ziemlich viel richtig gemacht haben. Warum? Wir behaupten jeder weiss ziemlich schnell, um welche Firma es geht.

Firma 01

Why: We imagine a world where anyone can belong anywhere
How: Enabling people to live like locals and feel home anywhere in the world, instead of just traveling to it.
What: An online platform that connects people to unique home and travel experiences, and with their local hosts.
Claim: Belong anywhere

Firma 02

Why: To provide access to the worlds information and making it universally accessible for people to learn and get things done.
How: Organising the worlds information and making it universally accessible for people to learn and get things done.
What: The worlds number one source of information.
Claim: Do the right thing

Firma 03

Why: To develop children’s imagination and inspire them to think creatively.
How: Inspiring and developing the builders of tomorrow through play.
What: The world’s favorite toy brand for plastic bricks.
Claim: Only the best is good enough