Here are a few examples of well-known companies that have gotten quite a bit right when it comes to formulating Why, How and What. This is why we claim everyone knows pretty quickly which company it is about.

Company 01

Why: We imagine a world where anyone can belong anywhere
How: Enabling people to live like locals and feel home anywhere in the world, instead of just traveling to it.
What: An online platform that connects people to unique home and travel experiences, and with their local hosts.
Claim: Belong anywhere

Company 02

Why: To provide access to the worlds information and making it universally accessible for people to learn and get things done.
How: Organising the worlds information and making it universally accessible for people to learn and get things done.
What: The worlds number one source of information.
Claim: Do the right thing

Company 03

Why: To develop children’s imagination and inspire them to think creatively.
How: Inspiring and developing the builders of tomorrow through play.
What: The world’s favorite toy brand for plastic bricks.
Claim: Only the best is good enough