Kanadevia Inova Rebranding

Rebranding a global Green Tech Leader—Making Purpose and USP tangible through brand

Following a redefined group mission to harmonize technology, people, and nature, Hitachi Zosen Inova embarked on a transformational rebrand—becoming Kanadevia Inova. The company needed a brand and a strategy that would bring its purpose to life and clearly differentiate its role in sustainable engineering and circular innovation.

Industry

Green Tech
Sustainability
Waste to X

Services

Strategic brand consultancy
Brand Development
Brand Implementation
Brand Activation
Project management

Approach

8008 Brand Advisory led the global rebranding, implementation and activation process. As overall project lead, we:

Built and steered a cross-functional team across legal, finance, IT, marketing, and procurement
Maintained strategic alignment with the Japanese parent company via structured communication
Created the complete brand strategy and brand architecture, rooted in engineering excellence and future-facing innovation
Oversaw creative development with Interbrand and Admind, while shaping the brand tonality and behavioral framework in-house
Managed the global implementation—spanning the brand name, website, office signage, internal culture, and external communications
Continue to lead brand activation efforts, embedding the brand across markets and internal teams

Impact

Kanadevia Inova’s new brand became a powerful expression of the company’s future-forward purpose and expertise:

The brand made the company’s mission and USP tangible across global touchpoints
Enabled consistent brand delivery and internal cultural alignment
Positioned Kanadevia Inova as a purpose-driven leader in sustainable technology and waste-to-X innovation

For Kanadevia Inova, brand was the lever to unite business transformation, cultural alignment, and market ambition—end to end.