8008 was responsible for the development of the whole brand including positioning, naming, logo, messaging, visual identity and the whole implementation at every touchpoint.

How to let customers experience the feeling of that one perfect moment, sitting on the beach, watching the evening sun and enjoying a chilled glass of Rosé.

For the “Salty Affair” summer edition the basic idea of the campaign is based on Shakespeares midsummer-nights dream. The fleeting moment that seems almost like a dream. It’s just real in that one specific moment. Nothing else matters. Mysterious and tempting.