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Azzera
NATURALLY ZERO
Industry
Services
The Swiss/Canadian company founded in 2021 supports business and individuals to become carbon neutral. From calculating the individual carbon footprint, a marketplace which allows their clients to easily browse and select global carbon offset projects up to advisory services.
Within only 9 weeks, 8008 developed purpose, positioning and naming as well as messaging and brand experiences including Logo, visual identity and web design.
The brand core and purpose “Naturally zero” sets the tone for all touchpoints. The user-experience creates a feeling of effortlessness and ease. The design reflects the zero impact in nature by blending in, the neon green reflects the digital touch that makes this new approach possible.
“I really enjoyed working with Christine and her team. They have immersed themselves in our business strategy, the topic and the market environment and were thus able to guide us as perfect sparring partners through the development of the company positioning. The visual identity and the brand experience has then become a consistent yet playful implementation of our identity towards our target groups.” (Puja Mahajan, Founder & CEO Azzera)
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