Piëch is a Swiss sports car company, combining its European heritage & experience with innovative technology, to deliver a car for those who want to be in the moment. In a world of multitasking and distraction, Piëch’s goal is to re-discover the connection between driver and car through free and purposeful design thinking.

8008 supported the creative director by designing and running a consistent and efficient brand building and implementation process across all touchpoints. 

As a single point of contact for all brand related topics and suppliers, 8008 defined an overall project structure, set up and monitored project schedules and budgets, selected new agencies and suppliers and ensured that the brand is developed and utilised consistently within all projects.